Building the Digital Cooperative for Small Businesses
ROST™ is building a shared digital infrastructure that helps small businesses unlock the value of their existing business assets.
By connecting independent businesses into one digital ecosystem, ROST enables members to access new markets, activate underutilised assets and create commercial opportunities through collaboration—while every business retains ownership of its own assets and identity.
Rather than building separate digital capabilities, members co-build one shared infrastructure that reduces barriers to growth and makes business assets easier to discover, govern and commercialise.
We are currently inviting founding businesses, capability partners and funding partners to join our first pilot initiative.
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SHARED DIGITAL INFRASTRUCTURE
The Digital Foundation Behind Every Member Business
ROST connects independent businesses through one shared digital infrastructure.
The infrastructure enables members to accelerate market access, strengthen long-term asset governance and grow together while every business remains independently owned.
As more members join, the infrastructure becomes more valuable for everyone.
ROST Infrastructure Components:
1. Member Identity Layer
A shared digital identity connecting member businesses, capabilities and collaboration opportunities across the network.
Purpose: One network. Independent businesses.
2. Open API & Integration Layer
Connecting member websites and third-party business systems into one interoperable digital infrastructure.
Examples include accounting, CRM, websites, AI services and future partner platforms.
Purpose: One infrastructure. Multiple systems.
3. Shared Market Access Layer
Providing the digital infrastructure behind campaigns, communities, product discovery and collaborative market initiatives.
Purpose: One market. Many businesses.
4. Shared Asset Governance Layer
Providing the governance framework that documents projects, contributions, evidence and business assets to support long-term enterprise value.
Purpose: One governance. Long-term business assets.
SHARED MARKET ACCESS
One Market. Many Independent Businesses.
ROST enables independent businesses to reach the market together while keeping their own brands, products and customers.
Through one shared digital infrastructure, members gain access to collaborative campaigns, digital communities and commercial opportunities that would be difficult to achieve alone.
As more businesses join, the network becomes more valuable for every member.
Market Access Components
• Community & Customer Network
• Campaign Management
• Product Discovery
• Brand Collaboration
SHARED ASSET GOVERNANCEFrom Dormant Assets to Commercial Value
Many small businesses already own valuable assets—such as patents, know-how, brands, production capabilities, customer relationships and commercial expertise—but these assets often remain underutilised due to limited market access, collaboration opportunities or governance structures.
ROST provides the shared digital infrastructure that helps members register, activate, govern and commercialise business assets while every member retains full ownership of their own business and intellectual property.
Asset Governance Components
Register Assets
Members register existing and newly developed business assets—including patents, know-how, brands, production capabilities, business models and digital assets—creating a structured and verifiable asset inventory across the network.
Activate Assets
ROST connects business assets with the right members, partners, customers and commercial projects, helping dormant assets become active business opportunities.
Govern Assets
Transparent governance establishes ownership, licensing rights, responsibilities and collaboration rules, allowing members to work together while protecting individual business interests.
Commercialise Assets
Verified assets can be licensed, co-developed, bundled into new offerings or integrated into commercial projects, creating new revenue opportunities without transferring ownership.
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