Purpose and Governance

ROST Coop – The Ingredient for a Regenerative Cultural Economy

ROST Coop is a Sweden-based, non-profit, member-governed cooperative building digital infrastructure for a regenerative and culturally rooted economy.

Trust is the core ingredient that nourishes ROST’s growth — cultivated through shared ownership, cultural belonging, and regenerative exchange.

Our purpose is simple: to make cooperation, equity, and cultural relevance the key ingredients of regenerative economic growth.

ROST operates as a multi-stakeholder cooperative, with governance built on three principles:

• One Member, One Voice — democratic input across all levels
• Shared Responsibility — co-creation across the value chain
• Interconnected Stewardship — trust and culture as the basis of value

We organize members into three interdependent categories: Suppliers & Founders (Sureka Store), Consumers & Culture Shapers (YR Community), and Storytellers & Media Contributors (Celine Talks) — each holding one collective vote in governance.

ROST is more than a cooperative — it’s a system where identity, economy, and ownership grow together.

Join ROST — and grow what matters.

Our Members — The Stakeholders in Transformation

ROST is a multi-stakeholder cooperative connecting those who grow, make, and consume — with those who design, enable, and regenerate. At the heart of our membership are two essential forces:

Suppliers – producers, farmers, and ethical supply chain actors committed to regenerative practices, transparency, and cultural respect.

Buyers – individuals, organizations, and retailers seeking to align purchasing with purpose and traceable impact.

Around them, a broader network of contributors helps scale trust and transformation:

• Knowledge Holders – educators, researchers, and institutions advancing applied innovation
• Cultural Stewards – artists, storytellers, and creatives cultivating identity and belonging
• Community Enablers – cooperatives, civic actors, and grassroots organizers supporting local regeneration
• Digital Builders – developers and tech collaborators designing open tools and infrastructure

Together, these members form a living ecosystem — where participation builds equity, and trust is the shared ingredient.

How to Become a Member

ROST Coop welcomes members who see their work — whether product, story, or service — as an ingredient for transformation. Our cooperative brings together stakeholders with knowledge, creativity, and innovation across three focus areas:

• Suppliers & Founders (Sureka Store): innovating with ethical sourcing and ESG-aligned production
• Consumers & Culture Shapers (YR Community): driving demand through values and shared cultural relevance
• Storytellers & Media Contributors (Celine Talks): creating awareness and trust through regenerative narratives

Membership is open to individuals, cooperatives, or ventures aligned with our purpose. To join, submit an application indicating your category and intent. Each member holds equal voting rights and contributes to shaping a system where ownership and impact are shared.

Become part of a regenerative cultural economy — where your work becomes a catalyst for collective change.

Apply for Membership →

Member Benefits & Responsibilities 

ROST Coop is a culture-first, multi-stakeholder and member-governanced cooperative that supports innovation-led ventures through regenerative ownership, cultural belonging, and shared commerce.

Joining ROST means co-creating a trust-based, regenerative economy.

As a member, you gain:

• Equal voting rights — one member, one voice
• Access to tools for collaboration, traceability, and storytelling
• Visibility, partnership, and shared project opportunities
• Potential returns through surplus sharing

In return, members commit to:

• Upholding our values of equity, trust, and stewardship
• Contributing time, knowledge, or resources
• Participating in decisions and co-creation

ROST members are not just beneficiaries — they are co-stewards of a cultural and economic transformation.