ROST is legally structured as a non-profit economic association, not an “ideell förening” (voluntary association), because we believe women need more than support — we need ownership, voice, and business integrity.

As a member-led cooperative, ROST empowers women-led ventures to collaborate, co-own infrastructure, and reinvest into shared systems. While we do not distribute profits, this legal form gives us the tools to safeguard collective entrepreneurship and regenerative value creation.

We believe profit is essential for sustainability — while traditional non-profit models often treat sustainability as a cost.

We don’t fight for a seat. We build the table.

What Sets ROST Coop Apart — A Regenerative Model Rooted in Trust

ROST is more than a platform — it is a cooperative infrastructure that rewires how we trade, tell, and trust.
In contrast to extractive systems, ROST offers a regenerative model where value flows back to those who create it.

Here’s what makes ROST Coop unique:

• Ingredients as Content: Every ingredient is a story — of place, people, and practice. ROST transforms raw materials into cultural and ecological narratives, enabling traceability, education, and emotional connection.
• Trust-Based Commerce: We connect buyers and suppliers through shared values, not just transactions. Trust becomes the currency — verified through cooperative participation and transparent practices.
• Multi-Stakeholder Ownership: ROST is governed by its members — from farmers and artisans to researchers and technologists — ensuring equity, co-creation, and shared benefit.
• Digital Tools for Cultural and Ecological Regeneration: Our infrastructure enables communities to trace origin, collaborate across borders, and regenerate value — culturally, socially, and ecologically.

ROST is where commerce becomes culture, and where participation replaces extraction — all rooted in the simple belief that trust is the most valuable ingredient of all.

ROST Coop: A Story of Resilience, Cooperation, and Regenerative Innovation

ROST Coop was born from real experience — shaped by women entrepreneurs in Sweden who encountered structural challenges while building businesses with purpose. Founded by Lucy Dahlgren, alongside a dedicated team of like-minded women, ROST Coop emerged as a response to lost ownership, unequal systems, and the absence of long-term trust in traditional capitalisation models.

These women were more than founders — they were builders, investors in each other’s ideas, and believers in values-first business. When faced with adversity, they chose not to retreat but to redesign the system entirely. Together, they created ROST: a cooperative platform that redefines ownership, strengthens purpose-driven entrepreneurship, and offers a new path to growth — one based on shared value, trust, and resilience.

ROST Coop’s Founders Team:

Lucy Dahlgren: Social entrepreneur and founder of Bayn Europe AB, IPO on Nasdaq First North Stockholm in 2014, advocates for intellectual capital and positive change.

Miriam Hayder: Serial entrepreneur and financial strategist with 20+ years in D2C branding, communication, and finance. At ROST, she shapes financial resilience and marketing infrastructure with a rare blend of precision and creative vision.

Agneta Skagerlind: Former Surveillance Director at NASDAQ OMX Stockholm, contributes expertise in equity asset and risk management.

Yvonne Ryding: Entrepreneur, TV personality, Miss Universe 1984, known for natural beauty expertise and culinary skills, blending glamour with culinary mastery.

Eleonor Åslund: Accomplished HR leader, specializes in strategic HR for startups and multinational corporations, providing entrepreneurial insights.

Mita Magnusson: Health and nutrition devotee since 2001, inspires and coaches for a healthier life, an expert in healthy fast-food and green impact.

Katarina Enlund: Entrepreneur and health supplement expert, brings marketing prowess from Bringwell, passionate about business growth and evolving communication channels.

ROST Leadership: Rooted. Resilience. Radiant.
ROST Coop is led by a diverse team of women entrepreneurs in Sweden, financial experts, brand builders, and community leaders. Together, they bring decades of experience in cooperative governance, wellness, innovation, and cultural communication. Their shared vision is to build a trust-based economy where ownership, storytelling, and commerce intersect — ensuring that women-led ventures are supported not just in ideas, but in lasting economic structures.