About ROST COOP
A Cooperative Infrastructure Where Ingredients Become Impact
ROST Coop is a Sweden-based, member-governed, non-profit platform that builds a circular economy powered by people, product and purpose. ROST Coop unites ethical suppliers, conscious consumers, cultural creators, and founders into a shared system — where ownership is collective and impact is regenerative.
Built on trust, equity, and inclusion, ROST operates through three interconnected modules:
Sureka Store – Ingredient for Purpose
A B2B marketplace connecting ESG-driven suppliers with purposeful brands through traceable ingredients.
YR Community – Ingredient for Belonging
A cultural commerce space where conscious consumers shape demand and share visibility through meaningful engagement.
Celine Talks – Ingredient for Awareness
An AI-led media channel transforming regenerative ideas into voice, reach, and cultural relevance.
Together, these modules reverse the traditional value chain — guiding market demand back to ethical sourcing, and turning culture into commerce.
ROST vision is to make Regenerative Ownership and Social Transformation (ROST) a lived, daily practice.
ROST mission is to generate a Return on Sustainable Trust (ROST) by co-creating platforms where commerce, creativity, and cooperation grow together.
Join ROST — and build the future economy from the inside out.
Ingredient for Purpose
of
SUREKA STORE –
From Product to Source
Sureka Store is ROST Coop‘s B2B ingredient platform that traces finished products back to their roots — revealing the ethics, science, and stories behind what’s inside.
Suppliers and founders use Sureka to shorten the value chain, verify ESG compliance, and showcase innovations that deserve visibility.
Sureka Store empowers ingredient suppliers and product founders to showcase their innovation, traceability, and ESG performance.
Sureka Store shortens the value chain and turns hidden inputs into visible impact — connecting products to their origins, and suppliers to purpose-led buyers in a cooperative, transparent B2B environment.
Reverse the value chain — from shelf to source, from label to impact.
Ingredient for Belonging
YR Community
From People to Product
YR is ROST Coop’s consumer-facing space where culture drives commerce. Visibility is earned through meaning, not marketing spend.
Your Radiance, Our Community — YR stands for Your Radiant, because we believe every person brings light, voice, and value into the world. This is where your radiance helps shape a shared economy — one rooted in trust, relevance, and care.
Here, brands are featured for how deeply they resonate — not how much they pay. Consumers discover authentic, purpose-led products through stories, shared values, and community-led engagement.
Every purchase in YR Community is more than a transaction — it’s a vote for a different kind of economy.
People lead commerce — from cultural insight to intentional engagement.
Ingredient for Awareness
Celine Talks – Media Channel
From Vision to Voice
A storytelling platform that transforms regenerative ideas into cultural visibility.
Celine Talks is an independent media channel hosted by Celine — an AI-powered avatar and her voice for change. Through short-form videos, interviews, and curated narratives, she serves as a cultural guide, exploring themes of wellness, sustainability, identity, and purpose-driven entrepreneurship.
Unlike traditional marketing, Celine Talks amplifies underrepresented voices, shares founder stories, and connects regenerative initiatives with broader audiences — building cultural traction and public trust.
Distributed across social media and aligned platforms, she invites people into stories that guide them toward platforms such like Sureka Store and YR Community — not through promotion and marketing, but through meaningful connection.
Within the ROST ecosystem, Celine is the ingredient for awareness — turning vision into voice, and storytelling into shared value.
ROST Coop Introduces a Regenerative Ownership Model for Change
April 2025 — In an age of growing uncertainty and social fragmentation, ROST Coop (Return On Sustainable Trust) offers a bold alternative: a new economic model rooted in regenerative ownership and social transformation. The ROST Model moves beyond short-term...
It’s Not About Control. It’s About Contribution
Many grassroots entrepreneurs and innovators — from community farmers to wellness founders to local educators — start their projects with passion, grit, and deep values. But when it comes time to grow, they face a difficult choice: Take on outside capital and risk...
Sweet Indulgence without Added Sugar: A Delightful Event by Sureka at the Bulgarian Embassy Stockholm
Sureka, the ”health love inside” ingredient brand showcased its exceptional praline without added sugar at a prestigious event held at the Bulgarian embassy in Stockholm. The event brought together embassidors and country representative from over 35 countries,...